Job description

Canada's largest independent Porsche store in Vancouver is looking to add a Marketing Specialist to our team!

About us

Founded in 1980, Weissach is Canada's largest Independent Porsche Sales and Service Centre.

As a relationship-based business for over four decades, we have created a culture of excellence across all levels of our business. We are small, effective, and proud of our collective achievements, but we never stop. Being part of a dynamic group affords us the ability to really make a difference in the automotive sector.

We believe our passion for Motorsport and community involvement with our customers and charitable organizations is what drives us. We aren't simply automotive enthusiasts, it's in our DNA!

This is an integral role for the company, contributing to the growth and adding value for our company.

Position Summary

The Marketing Specialist will lead and deploy successful marketing campaigns and events. The mandate is to strengthen client relationships and contribute to company growth, implement digital marketing campaigns and deliver on brand management guidelines. Reporting to the COO, the Marketing Specialist delivers results through strategy and teamwork from ideation to execution. This is a multi-faceted a wide variety of marketing activities.

Primary Responsibilities

Strategic Planning, Events, & Partnerships

• Develop and implement a thorough annual strategic marketing plan to include milestones and key performance indicators that measure milestones and success
• Plan, develop, and execute all marketing activities, media events and campaigns
• Oversee all marketing collateral ensuring consistent tone, positioning and message are represented, reflective of the brand, across all traditional and digital outlets
• Coach, support and lead the team to deliver on marketing strategy – ensure direct report(s) are able to develop and reach their potential, and stay on track with goals
• Conduct regularly scheduled team meetings and strategic planning with the marketing and sales teams
• Communicate and coordinate marketing plans to the team internally
• Lead the event marketing strategy
• Create the annual budget and marketing schedule/event calendar with input from the team
• Attend events and manage the team working onsite at promotional events

Customer Relationship Management

• Maintain customer relationships and ensure customer loyalty through excellent customer service, loyalty programs, as well as with client retention events and promotional activities
• Develop and maintain external supplier relationships
• Manage the CRM process and identify sales-opportunities within existing database, initiating outbound CRM communications

Digital Marketing & Social Media

• Oversee and spearhead the strategy, ideation and development of digital content across all branded social media channels, website, articles, blogs, etc.
• Support strategy with social media analytics to determine successes, opportunities and ROI, and coordinate monthly reporting to share across the business
• Manage and deliver a quarterly eNewsletter with promotions and activities that are engaging to our clients and external target market
• Generate and propose new content ideas to drive engagement and build organic brand awareness through external traffic drivers on platforms such as Facebook, Instagram, LinkedIn
• Develop graphic design pieces for marketing campaigns/projects

Branding

• Support execution of strategic initiatives to expand brand reach and increase overall engagement, follower acquisition, and testing new channels and platform features

Education & Experience

• Degree in Marketing, Digital Marketing or related field.
• 1+ years’ experience at management level within digital marketing industry.
• Proven track record managing SEO
• Strong numerical, analytical and data processing skills
• Experienced and proficient in social media marketing.
• Knowledge of and/or experience working with online search and analytics platform(s), e.g. Google Analytics, AdWords
• Graphic design experience preferred, comfortable creating materials independently, able to understand and follow the brand.
• Experience with Adobe InDesign, Illustrator, Photoshop
• Working knowledge of website design, development and publication processes, email marketing, and CASL.

Skills & Competencies

• Excellent communication skills and an ability to influence others.
• Ability to think strategically, while linking long-term vision and goals to daily tactical plans.
• Proven experience leading and collaborating with a variety of external suppliers and with a team
• Creative thinker with an ability to innovate and conceptualize multiplatform ideas to drive client engagement.
• Proven track record in creating and executing successful multichannel marketing programs.
• Excellent organizational and time management abilities required to prioritize a high volume of tasks or competing priorities and work on multiple projects at a time.
• A great planner and project manager, able to coordinate activities and keep people engaged and on track with exceptional interpersonal skills.
• Strong analytical and quantitative skills - ability to use data to develop and measure results.
• Thinks strategically, but stays on top of your team’s tactical execution.
• Expects innovation from self and team with a good knowledge of leading-edge marketing techniques.
• Ability to work independently and as a member of a diverse team, where productive relationships are developed and maintained.
• Ability to work under pressure and to deadlines.
• Good attention to detail and accuracy.
• Creative skills, knowledge of digital media and design a plus.
• Hard-working, flexible and dedicated.

What You Must Have

• An audacious spirit that embraces uncertainty and challenges with enthusiasm
• High levels of integrity and a commitment to do what you say you are going to do
• Strong entrepreneurial spirit that has grit, determination and challenges the status quo.
• High degree of empathy and the ability to see other’s perspective.
• Strong sense of curiosity and the desire to learn and get better everyday.

Working Environment

Requires travel and regular attendance at events outside of office hours.