Weissach announces the official launch of Weissach INEOS Grenadier, the brand's FIRST location serving Western Canada
Weissach announces the official launch of Weissach INEOS Grenadier, the brand's FIRST location serving Western Canada
Posted on December 18, 2023
• Introducing the INEOS Grenadier to West Coast enthusiasts for the very first time—a
revolutionary off-road vehicle that is set to redefine Canada's off-road driving.
• Engineered to excel off-road and on, the INEOS Grenadier embodies the spirit of West Coast
exploration, boasting robust features for an unmatched driving experience.
• Weissach becomes the official INEOS Automotive partner servicing Western Canada, marking a
new chapter in its 42-year success story
Vancouver, BC – It could arguably be considered one of the most exciting offroad vehicles to debut in Canada in decades. And thanks to a unique partnership between WEISSACH and INEOS Automotive, customers in Western Canada will soon be able to experience firsthand the unparalleled capabilities of the INEOS Grenadier—a 4x4 that is redefining the off-road driving experience.
“The entire Weissach Team is thrilled to announce the official launch of Weissach INEOS Grenadier, the brand’s Western Canada location, and one of only two INEOS Automotive dealerships in Canada.” - Asgar Virji, President at Weissach.
A Perfect Alliance
Nestled in Vancouver's Armory district since 1996, Weissach's boutique dealership at 1757 West 2nd Ave and its team perfectly resonates with INEOS Automotive’s focus on customer satisfaction, quality, and a shared passion for adventure.
Asgar Virji, President of Weissach, talks about the significance of becoming the INEOS Dealer Partner for Western Canada, marking a new chapter in the 42-year success story of Weissach. “Weissach embodies an ethos of relentless pursuit of experiential excellence and engagement, traits deeply embedded in both Weissach and INEOS. Our journey with INEOS began 18 months ago and we're grateful for this amazing opportunity,” shares Virji. “Partnering with like-minded brands resonates profoundly with us. We're thrilled to share this chapter with our clients in Western Canada.”
“We spent a long time selecting an exceptional team of experienced dealers to guide the Grenadier station wagons home for our customers. In conjunction with these dealer partners, we are committed to providing first-class sales and service.” - Greg Clark, Executive Vice President Americas for INEOS Automotive
Unveiling The Grenadier
The story of the Grenadier began back in 2017, when INEOS Chairman Jim Ratcliffe, a passionate car enthusiast and seasoned adventurer, identified a need for a rugged, no-frills 4x4 designed for modern reliability and compliance. This vision led to the inception of INEOS Automotive Limited, dedicated to crafting an uncompromising vehicle that caters to those for whom their vehicles are indispensable.
Crafted for Purpose, Engineered for Adventure
Today, the Grenadier 4x4 stands tall, offering unparalleled off-road prowess, durability, and reliability. Combining rugged British spirit and design with German engineering rigour, the Grenadier 4X4 is a tough, go-anywhere off-road vehicle with the modern comfort, refinement and quality standards expected by today’s drivers. Engineered to overcome all conditions, it provides best-in-class off-road capability, durability, and reliability to those who depend on a workhorse vehicle – whether for work, adventure or leisure – wherever they are in the world.
Its box-section ladder frame chassis conquers tough terrains, while the calibrated BMW 3.0-litre turbo charged inline six-cylinder gasoline engine ensures power to scale mountains. Practical features include a 70:30 split rear door, integrated roof bars, pre-wiring for auxiliary lamps and accessories, and a front bumper to sit on. The interior combines practicality and technology, promising an unparalleled driving experience. “It's almost as if the Grenadier is tailored for West Coast adventurers seeking a daily driver that also elevates off-road experiences,” explains Virji.
Unmatched Customer Experience
Embarking on the journey of owning an INEOS Grenadier is an exhilarating experience from start to finish. The process begins with the user-friendly configurator, fully-loaded with every option and accessory. Customers then customize their Grenadier online and request a quote. Customer’s are also invited to put the Grenadier through its paces with a test drive that truly pushes its capabilities to the limit. 'Get off-road. Get it muddy.'
“Weissach has redefined the buying experience and INEOS' approach embodies this, too—it puts the customer in the driving seat and tailors the buying process around you,” adds Kai Hensler, COO, Weissach INEOS Grenadier. “Test drives will be coming soon.”
Exciting developments are currently underway for the unveiling of the spectacular Weissach INEOS Grenadier Clubhouse, this dynamic hub will be the epicentre for all things Grenadier and will offer the incredibly immersive experience that Weissach clients have become accustomed to. In addition to the online configurator, visit Weissach INEOS Grenadier for Canadian pricing, vehicle specifications, and the ordering process.
About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped-back, hard-working 4x4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4x4 development and manufacturing.
Combining rugged British spirit and design with German engineering rigour, the Grenadier 4X4 is a tough, go-anywhere off-road vehicle with the modern comfort, refinement and quality standards expected by today’s drivers. Engineered to overcome all conditions, it provides best-in-class off-road capability, durability, and reliability to those who depend on a workhorse vehicle – whether for work, adventure or leisure – wherever they are in the world.
INEOS Automotive is a subsidiary of INEOS (ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 25,000 people across 39 businesses, with a production network spanning 183 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn. To find out more about Grenadier, visit ineosgrenadier.com
About The Weissach Group
Founded in 1980, the Weissach Group quickly established itself as the premier Independent Porsche store in Western Canada. Having focused on becoming a relationship-based business built to be wholly customer-centric over the last 42 years, our client retention is a testament to our business values. We continuously aim to go above and beyond. Official dealer for Bugatti, Koenigsegg, Lamborghini, Lotus, RUF, Pininfarina and Rimac until 2021, with more than 42 years’ experience in the automotive space, the Weissach Group has exceptional knowledge and understanding of the Canadian market.
About The Weissach Foundation
In 2020, the Weissach Group set up The Weissach Foundation. The vision is simple: to give back to the community that has been integral to its success—providing students access to enhanced education and apprenticeship programs within the automobile industry and beyond. The Weissach Foundation is committed to giving back in the communities that we live in through education and inclusiveness.